Small history

London, UK – The Birthplace of Cool
It is internationally recognized as the Mecca of fashion, music, and pop culture. The spirit of London has always been a part of the Original Spirit of London – Beefeater London Dry Gin. Since 1820, Beefeater London Dry Gin has retained the original recipe and distillation methods used by its creator, James Burrough. A true Londoner, Beefeater London Dry Gin remains the only premium international gin distilled and produced in London, UK.

 G.I.N. (Gee, I Never…)
... knew that square liquor bottles were made exclusively for gin. Liquor bottles traditionally had been cylindrical because that was the easiest shape to form. The English armies, however, wanted to optimize the interior volume of the ships carrying their gin to South Africa.

…believed that The Yeomen Warders of the Tower of London were called Beefeaters because historically they were given a large daily ration of beef as payment for their continued loyal service.